Yasmine Alami West, based at Wararni's headquarters in Copenhagen, Denmark, is the co-founder and Chief Executive Officer, steering the platform's trajectory. Together with her partner, Thomas Algren West, she pioneered Wararni as a revolutionary peer-to-peer fashion rental and sales platform. Yasmine's journey took an unconventional turn when, after welcoming her first child, she followed her fashion passion, leading to her departure from Architecture school.

As the inaugural lender on the platform, Yasmine played a pivotal role in shaping Wararni's beginnings. Her dedication to fostering a community and fostering connections through fashion has significantly contributed to the platform's evolution. Starting with Yasmine lending her personal wardrobe, Wararni has transformed into a thriving community uniting fashion enthusiasts globally.

Yasmine's distinctive background and commitment to empowering others through fashion have become ingrained in Wararni's culture, product evolution, and community engagement. As the platform's CEO, she remains at the forefront of steering its growth and triumphs. Yasmine is deeply committed to sustainability in fashion, and Wararni mirrors this dedication by granting access to sought-after and exclusive items, championing a more sustainable and inclusive fashion landscape.

In addition to her previous role at Wararni, Yasmine previously launched the first members club in Scandinavia—an exclusive, invite-only community that included highly influential women, amassing an impressive 8000 members from the region's elite. Additionally, she previously held the position of Save the Children CRB patron, contributing to impactful charity work.

Yasmine continues to be an active member of the Wararni community, embodying the essence of a genuine fashion enthusiast and leader.